by Jon Ungoed-Thomas on (#5Z83R)
Ministers warned that millions owed after alleged fraud by ex bosses of National Bank Trust could help fund Putin’s war effortIn one of Russia’s most high-profile marketing campaigns, film star Bruce Willis appeared in cinematic advertisements with a car chase and a rooftop rescue, ending with the slogan, “Trust is just like me, but a bank.”The campaign for National Bank Trust in 2011 – which included cardboard cutouts of Willis popping up in 400 branches across Russia – was credited with raising the bank’s profile and boosting business. Continue reading...