by Mark Sweney on (#67N06)
James Watt says bungled promotion in which cans were only gold plated looked ‘dishonest and disingenuous’The chief executive of BrewDog has paid out almost £500,000 from his own pocket to winners of a bungled “solid gold” beer can promotion which he has admitted made the controversial brewer look “dishonest and disingenuous”.James Watt said he got so personally carried away with the Willy Wonka-inspired promotion, which hid 50 gold cans in cases of beer, that he made some “costly mistakes” that misled treasure hunters. Continue reading...