Amazon increases free shipping minimum order to $49

in internet on (#14YNT) has raised the free shipping minimum to $49 from $35 for non-Prime members, according to information provided on the Amazon website. The company hasn't published a press release with the news. For books, the threshold is still $25.

There is unlimited free two-day shipping for Prime members. "A higher minimum order requirement for free non-Prime shipping effectively increases the appeal of Prime membership, and Prime households spend disproportionately more than non-Prime households." A steep 32.8% increase in fulfillment costs had a negative impact on quarterly earnings announced on January 29. Prime membership increased 51% in 2015.

Re: Point of reference (Score: 2, Informative)

by on 2016-02-29 09:17 (#15FSB)

$50 happens to be the cutoff for Walmart online, too.
Walmart also offers free $0 in-store pickup on ALMOST anything you can order online. No such option with Amazon.

Target is just $25 for free shipping. Sears/Kmart is at $35. is still $34 to get free shipping.

Of course many 3rd party sellers listed on Amazon have free shipping included in the price, with no minimum order size, but Amazon commonly sells the item much cheaper, if they have it available at all.
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