Amazon Fire Phone
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What makes this an Amazon phone and not just another Android phone? Well, for starters, there is a dedicated hardware button to launch Firefly - Amazon's version of Eden-of-the-East - that can snap a picture and identify nearly any product and then link to the Amazon page. In short, it makes it really easy to buy things on Amazon. Also, Amazon is offering unlimited photo storage in the cloud. Together with Amazon Prime's new streaming video and music features, they seem to be really pushing the "Everything to the cloud!" approach.
Smartphones are commodities, whether Apple and Amazon have realized that or not.
$650 and they throw in some cloud storage. FSM on a pogo stick that's missing the market.