Bond doesn't exactly shy away from assault... in fact he murders people. Which one would you say is worse?

Bond is a government agent. As far as I can recall, he's never killed someone out of mere personal dislike. He kills people, but I don't see that Bond is any more a murderer than is an honest soldier. (Ignoring little things like jurisdiction and international law, that is.)

His treatment of women, though, is strictly for personal enjoyment.