Carmakers refuse to share usage data with Google, Apple

Despite the fact that drivers frequently use in-car apps from Google and Apple, several carmakers including Volkswagen and Ford are refusing to let the industry juggernauts access private customer information in exchange. If you thought that the companies were doing so out of concerns for their consumers, you'd be wrong. Automakers want to keep such information for their own purposes. This came to light when Reuters published a recent report highlighting the potential windfall that car manufacturers refusing to partake could be missing out on procuring, estimated to be around $40 billion.

The symbiotic relationship sees carmakers utilizing technology to improve the experience for drivers and passengers whilst tech companies are constantly seeking out new outlets for their gear. Technology has now become synonymous with many drivers' experiences. Many cars now make use of Apple's CarPlay service and Google's Android Auto. The risks of not playing ball with big tech companies include losing out on a sustained and promising source of revenue. Car companies may attempt to do an end-run around Apple and Google by manufacturing their own in-car tech apps, but their past record with vehicle infotainment and navigation systems has been poor. Consumer Reports found "significant rates of complaints" and called them "distracting", "unintuitive and frustrating".