The International Olympic Committee has developed a reputation over the years for stringently enforcing its trademarks during the summer games. It has good reason to, with brands like Coca-Cola and Visa paying top dollar for exclusive sponsorship rights. Today on the show, the lengths the IOC will go to protect its trademarks and how smaller brands try to avoid their dragnet. Related episodes:Why the Olympics cost so much (Apple / Spotify) Peacock, potassium and other Paris Olympics Indicators (Apple / Spotify) For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.