TikTok Creator Jools Lebron Posts Update About 'Demure' Trademark Battle by Angela Johnson from The Root on 2024-08-28 20:24 (#6QAHM) Last week, we told you about the viral demure" trend that had everyone from Khloe Kardashian to RuPaul showing fans how to be very mindful" and very cutesy" while doing - everything.