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People don't buy AI PCs because of AI — report shows the need for upgrades drives AI PC adoption
The adoption of AI PCs, especially the Windows Copilot+ PCs, is largely driven by the need to purchase new computers or upgrade existing laptops-not because of their AI capabilities.
Copilot PCs represent only a tiny fraction of laptop sales — compatible laptops accounted for less than 10% of total shipments in 3Q24
Copilot PCs make up less than 10% of laptop shipments in 3Q24.
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