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Meta brings back face scanning to combat scams and account hacking
Facebook is getting ready to scan your face again. | Image: Meta Facebook and Instagram are testing new facial recognition tools that could help users quickly restore compromised accounts and combat fake celebrity-endorsed scams. Meta announced its plan to roll out experimental features that can scan a user's face to verify their identity by comparing it against profile pictures on Facebook and Instagram.The first usage of these tools aim to protect both celebrities and everyday people from so-called celeb-bait" ads that impersonate notable figures to trick users into visiting scam websites. Meta currently uses automated technology like machine learning to detect content that violates its policies but says celeb-bait can be difficult to distinguish from legitimate ads.If our systems suspect that... Continue reading...
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