Image: The Verge Meta could bring ads to Threads as soon as next year, according to a report from The Information. As part of its plan, Threads will reportedly allow a small number of advertisers to make and publish ads in January.That tracks with what my colleague Alex Heath reported about the rollout of ads in July. Instagram head Adam Mosseri has also confirmed that Meta is definitely" planning to bring ads to Threads. I get why people have concerns, but at the end of the day we're a business and Threads needs to make enough money to pay for the people and servers that it takes to run the service and provide it to people for free," Mosseri said at the time.In its most recent earnings report, Meta said it earned $39.8 billion in advertising revenue... Continue reading...

Image: The Verge Meta is promising long-overdue improvements" to its X competitor, Threads, including more precise search features and expanded trending topics.First, users will be able to search for posts within a specific date range or from a single account - similar to what X's search allows. Threads is also testing a new trending page in the US that includes additional topics to follow as well as AI-generated summaries of what other users are talking about.Instagram head Adam Mosseri, who led the launch of Threads, wrote in a post that the tests begin today.This week has been full of updates on Threads, which is facing increased competition from Bluesky, the decentralized text-based platform that people have been flocking to in recent weeks.... Continue reading...