A new series exploring the connection between data protection and performance. The digital advertising industry is in a period of meaningful data use transition. An ecosystem that has fostered third-party cookies, device IDs, cross-site tracking, and more is reorienting. Data privacy regulations are evolving and expanding. Consumers, quite reasonably, are concerned with who is sharing [...]The post Let's talk about data control appeared first on The Mozilla Blog.

Part I in Anonym's Rewiring the Rules Series First-party data - the kind users share willingly with brands they trust - is a marketer's most valuable and precious asset. But often, when it comes time to activate that data in the form of an advertising campaign, marketers are forced into trade-offs that create real risks. [...]The post A first-party data reality check appeared first on The Mozilla Blog.