Delta Air Lines is leaning into dynamic ticket pricing that uses artificial intelligence to individually determine the highest fee you'd willingly pay for flights, according to comments Fortune spotted in the company's latest earnings call. Following a limited test of the technology last year, Delta is planning to shift away from static ticket prices entirely [...]

Delta Air Lines is explaining more about its AI-assisted dynamic pricing model after coming under scrutiny for recent comments about the pricing. In November, Delta president Glen Hauenstein said at an investor day that we will have a price that's available on that flight, on that time, to you, the individual." However, responding to questions [...]