Nvidia had set the MSRP of its RTX 5070 GPU at $549, but AIB variants often sell for a premium, especially in the post-pandemic landscape. Not anymore, as graphics cards are finally at record-low prices, with the MSI Shadow variant of the RTX 5070 falling to just $479.99 on Newegg (with a $20 rebate), marking a $103 discount from its list price.