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Amazon Ring’s Super Bowl ad sparks backlash amid fears of mass surveillance
Ring's new Search Party feature has once again drawn backlash for the company. A 30-second ad that aired during Sunday's Super Bowl showed Ring cameras "surveilling" neighborhoods to locate a lost dog. In the current political climate, a prime-time ad celebrating neighborhood surveillance struck a nerve. People voiced concerns across social media that the AI-powered [...]
Amazon Ring's lost dog ad sparks backlash amid fears of mass surveillance
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After Search Party backlash, Ring is still avoiding the bigger questions
Ring founder Jamie Siminoff has been on an "explanation tour," as The New York Times puts it, following the fallout from its Super Bowl ad and the introduction of its Search Party feature. In an interview with The Times this week, Siminoff explained that he understands people's concerns and that "maybe people were 'triggered' by [...]
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