How does a business make decisions? How should a business make decisions?

We'll give you a clue: it rhymes with shmevidence

As a business owner, I want to believe that I have what it takes to lead. I'm charismatic enough that I can usually convince people to do what I want them to do. I am good enough with Google that I can find out many things and I have the ability to learn a great deal about complex topics quickly. Surely I will thusly make good decisions and be a great CEO!"