Experian Audience Engine knows almost as much about you as Google

Could form one of the most powerful personal intelligence systems in the world

We have grown so used to credit reference giants like Experian knowing almost as much about us as Google, but unlike Google, they put this information up for sale. This is perhaps why we have forgotten that Experian could form the basis of one of the most powerful personal intelligence systems in the world. And that it is a short step from there to taking away most of Nielsen's advertising business through advanced advertising decision-making."