Samsung strikes out with the Galaxy Surfboard

Samsung has attempted to corner a mobile market so disinterested that punters wonder if anyone at Samsung have ever surfed before. The Samsung surfboard is designed to allow surfers to remain connected while out braving the waves, completely defeating the purpose of getting away from it all. The response from Luke Tipping to creative agency Leo Burnett who designed the campaign for this product was "Nobody from Leo Burnett has obviously ever surfed in their life. Wrong insight. Hideous idea”