Comcast supports higher prices for customers who want Web privacy

(credit: Illustration by Sean MacEntee)

As the Federal Communications Commission debates new privacy rules for Internet service providers, Comcast has urged the commission to let ISPs offer different prices based on whether customers opt into systems that share their data and deliver personalized ads.

Comcast executives met with FCC officials last week, and "urged that the Commission allow business models offering discounts or other value to consumers in exchange for allowing ISPs to use their data," Comcast wrote in an ex parte filing that describes the meeting. (MediaPost covered the filing yesterday.)

AT&T is the biggest Internet provider offering such a plan. AT&T's "Internet Preferences" program reroutes customers' Web browsing to an in-house traffic scanning platform, analyzes the customers' search and browsing history, and then uses the results to deliver personalized ads to websites. With Internet Preferences enabled, AT&T customers can pay as little as $70 per month for 1Gbps fiber-to-the-home service, but those who don't opt into Internet Preferences must pay at least $29 a month extra.

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