Google cancels Ara modular smartphone

Project Ara, Google's lofty vision of a modular smartphone with a vibrant third-party hardware ecosystem, is no more.A Google spokesperson confirmed today that the company has suspended its plan to bring the modular smartphone to market after nearly three years of development, following a revealing report from Reuters.I've always liked the idea of Project Ara, but I guess the technological challenges combined with the (I assume) limited consumer interest were too great to overcome.Too bad.