White goods set to soar on Black Friday as shoppers rush to beat price rises

AO World boss warns post-Brexit vote price increases are inevitable given sterling's weakness with consumers feeling the full impact in January

This year's Black Friday will be the biggest yet as shoppers snap up large items such as fridges before Brexit-induced price rises take effect in January, the boss of AO World has predicted.

John Roberts, the online retailer's chief executive, said price rises were inevitable after the pound's plunge against other major currencies since the EU referendum. Suppliers were starting to charge more and shoppers would feel the full impact by the end of January, he said.

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