You cannot buy happiness – not even on ‘Blue Monday’ | Polly Mackenzie

Retail therapy for seasonal gloom is a ploy dreamed up by advertisers - the myth that happiness can be bought has the potential to be disastrous

Waking up today, on so-called Blue Monday, the "most depressing day of the year", you may already be aware that this concept is based on a fraud. An almost deliciously spurious mathematical formula was dreamed up by a PR agency, given the veneer of academic rigour by attaching the name of a lecturer at a further education college, and a media phenomenon was born. More than a decade's worth of articles and social media memes have at turns reinforced and defied the Blue Monday myth, and it is often now held up as a case study of bad science.

It is, of course, laughable to have a formula where W stands for weather and days-since-Christmas is raised to the power of Q, the days-since-we-quit-our-new-year-resolutions. But the driver behind this mockable maths is a much more sinister lie, one from which many struggle to escape 365 days of the year.

Continue reading...