Apple Inc.: a pre-mortem

Last year marked the fifth year of Tim Cookis reign, and year 3 of "Tim Cook's Apple". With recent technological shifts, Apple is at a crossroads of sorts; therefore, I believe a pre-mortem is expedient.This is a great article.I, too, wonder if Apple is so stuck on "let's just slap apps on it" that it serves to detriment their efforts. Virtually all their product introductions lately centred around slapping apps on existing, boring hardware and hope for the best. I'm not sure if the linked article's suggestions are the right way to go, but I do know that Apple places more faith in apps than is really warranted.A cold and harsh truth Apple doesn't seem to grasp: nobody cares about apps. Apps are done. People have a small set of apps they use every day, usually the big name apps such as Facebook and Twitter, and really - that's it. Aside from us nerdier people, nobody browses through the App Store or Google Play, filled with anticipation for what they might find. If you really break it down, I'm pretty sure most people use maybe 2-3 apps daily, and any others maybe once per month.That's really not something you want to bank your product strategy on.