Get off the sidelines: businesses can't play it safe politically in the age of Trump
by Freya Williams from on (#2C2RF)
Consumers and employees want to know where their companies stand on Trump's policies. Here's how businesses should be reacting
On 12 January, a week before the inauguration, LL Bean found itself smack bang in the middle of one of now-President Trump's notorious tweets:
Thank you to Linda Bean of L.L.Bean for your great support and courage. People will support you even more now. Buy L.L.Bean. @LBPerfectMaine
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person -- always pushing me to do the right thing! Terrible!
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