Trump, Brexit, and Cambridge Analytica – not quite the dystopia you're looking for

Not EVIL, not FIRST, but yes... it's your data and they're using it

According to a story doing the rounds, psychometric big data pushed Britain into Brexit and Trump on to America. The winning sides adopted a method developed at the University of Cambridge to psychometrically profile people by using publicly available data including Facebook "likes". They used these to create devastatingly effective digital advertising and targeted millions of voters' psychological traits."