Tag Heuer’s latest smartwatch is modular, still very expensive

Enlarge (credit: YouTube/Tag Heuer)

Swiss watch manufacturer Tag Heuer is following up its uber-expensive $1,500 smartwatch with an even more expensive wearable. Today, the company announced the Tag Heuer Connected Modular 45, an Android Wear smartwatch that comes in a range of materials and with a plethora of interchangeable parts that let customers to make it their own, all for $1,650 (a1,600).

The most interesting thing you can swap out of the Modular 45 is the smartwatch itself. The 45mm case that holds all the tech can be swapped out for a "regular" Tag Heuer watch case, specifically the Calibre 5 or the Tourbillon Heuer 02-T. This increases the longevity of the watch, since most smartwatches today are outdated within two years. Instead of being stuck with last year's Android Wear device, you can change out that case and make it a regular luxury timepiece or possibly upgrade to the newest version of Tag Heuer's connected devices if the company makes interchangeable smart cases in the future.

YouTube/Tag Heuer

In addition to the case, you can swap out the watch's straps, buckles, and lugs, and Tag Heuer made enough accessories to add up to over 500 different design combinations. The case will come in satin or polished titanium, 18k rose gold, and black ceramic, all with or without diamond accents. There will be at least 18 straps available at launch, including ones made of leather, rubber, titanium, and ceramic. You'll be able to customize your Modular 45 before you buy it, but there are no details about how many interchangeable parts are included in the $1,650 price tag.

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