Adidas wants to sell 100,000 3-D printed sneakers

Enlarge (credit: Adidas)

German shoemaker Adidas will begin mass-producing a shoe with a 3D-printed sole, the company announced today. The process will allow for more personalized shoes, shaped to an individual's weight and gait.

"This is a milestone, not only for us as a company, but also for the industry," Gerd Manz, Adidas' head of technology, told Reuters. "We've cracked some of the boundaries."

Adidas is partnering with the 3D-printing startup Carbon to make the printed soles. Carbon has been financed by General Electric and Alphabet's Google division, as well as big venture capital firms like Sequoia Capital.

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