Uber cloaked its spying and all it got from Apple was a slap on the wrist

Greyball snoopware even 'geofenced' Cupertino

Uber hid its fingerprinting of iPhone users from Apple - techniques that would have had any other app thrown out of Apple's store. Uber retained the information even after the Uber app had been deleted and the phone had been wiped. Uber CEO Travis Kalanick got a personal reprimand from Apple CEO Tim Cook, but the app stayed put, and Uber continues to use fingerprinting worldwide."