Shrinking sweets? 'You're not imagining it,' ONS tells shoppers

Detailed analysis of 'shrinkflation' confirms some of the UK's favourite treats really are getting smaller

For all those shoppers who feel chocolate bars, cartons of drink, toilet rolls and countless other products have been getting smaller, now comes official confirmation. A grand total of 2,529 products tracked by the Office for National Statistics have decreased in size over the past five years.

In an analysis of the phenomenon known as "shrinkflation", the ONS explored whether these dwindling portions are making life more expensive. The theory goes: if a chocolate bar gets smaller but the price stays the same, that is a form of inflation because you are paying more for each bite.

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Some of our favourite sweets are shrinking. What effect is #shrinkflation having on the price of chocolate? https://t.co/r00K4IlmRu pic.twitter.com/2pS4nY1Rp4