"The best phone you can buy right now"

The Verge does this thing where they list what they consider to be the best laptop or phone or whatever, and they state the Samsung Galaxy S8 is the best phone for most people.Samsung's Galaxy S8/S8 Plus is the best phone for most people. It's available across all four US carriers and unlocked. It has the best display on any smartphone right now, a head-turning, premium design, a top-of-the-line camera, reliable battery life, and fast performance. Thanks to Samsung's popularity and the support of all four carriers, the S8 also has plenty of accessories, from cases to battery packs to wireless chargers, available to it.You can definitely make a case for the S8 being the best phone for most people, but personally, I still consider the iPhone to be the best, safest choice for most non-geeky people. Personally, I prefer Android, and for my personal use, iOS on the iPhone is an exercise in frustration - but iOS provides a more consistent, all-around phone experience that remains fairly static from phone to phone, it's a little simpler to grasp than Android, and Apple has an excellent support system in many countries that's far better than Samsung's hands-off let-the-reseller-handle-it approach.I wonder - what do any of you consider the best phone for most people? If one of your non-geeky family members seeks your advice, which phone do you suggest they get?The Verge named the Surface Laptop the best laptop, which I find a baffling choice. It's new and unproven, so we have no idea how it'll hold up over the next few years. An odd choice for sure.