Sure, HoloLens is cute, but Ford was making VR work before it was cool

Elizabeth Baron found genuine use for virtual reality in the design process

Interview In an era defined by Microsoft, Facebook, Google, Apple and Samsung, it's understandable, easy even, to become complacent and look only to Silicon Valley for tech innovation and leadership. Smartphones, touchscreen, mega search, the app economy... if all these things and more didn't come from a handful of US tech firms, they were certainly popularised and monetised by them."