Nailing a cloud project without killing Bob boils down to not being a tool

Management, devs, ops, Bob too... just be freakin' reasonable

Don't be like Bob. You remember Bob, right? Tasked with building the company's cloud. Sinking in a quicksand of managerial buzzword bingo and ever-changing requirements, burdened by a lack of resources. Bob was under pressure, which produced tension at home, and Bob quit the job resulting in the company's cloud project floundering."