It sure looks like Waymo is getting ready to launch in Phoenix

Enlarge / One of the earliest families in Waymo's public trial in Phoenix poses with a Waymo minivan. (credit: Waymo)

Waymo, Google's self-driving car company, is laying the political groundwork to launch a truly driverless car service. On Monday, the company announced a new partnership with several non-profit organizations.

Called "Let's Talk Self-Driving," the partnership aims to persuade Americans-and especially people in the Greater Phoenix area-of the benefits of self-driving cars. "We're starting this campaign with a series of digital, outdoor, and radio advertising in Arizona," Waymo CEO John Krafcik says in a blog post announcing the campaign.

Companies run ads promoting their products all the time, so on its own this isn't very surprising. But two things stand out about the Waymo campaign.

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