Article 35HF2 Alphabet leads $1 billion investment in Lyft, but is GM on the way out?

Alphabet leads $1 billion investment in Lyft, but is GM on the way out?

by
Jonathan M. Gitlin
from Ars Technica - All content on (#35HF2)
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Enlarge / A Lyft-branded car picks up a passenger in San Francisco on June 20, 2015. (credit: Ramin Talaie | Getty Images)

In September, we found out that Alphabet was possibly about to invest in the ride-hailing company Lyft. On Wednesday, Recode reported that the speculation was correct, and Google's parent company is leading a $1 billion round of investment that raises Lyft's valuation to $11 billion. Another Alphabet company, Waymo, is developing self-driving cars and partnered with Lyft earlier this year, presumably for the infrastructure that will allow it to find customers for the service that looks set to launch in Phoenix, Arizona.

As we explained recently, Lyft has been putting together a host of partnerships of late, an Android-like strategy that is positioning the company well for the coming years. Lyft has become a recognized and trusted brand, which is critically important when trying to get customers to choose you over a rival like Uber. Lyft has also inked deals with Jaguar Land Rover and Ford, and General Motors invested $500 million in the company last year.

GM and Lyft were believed to be planning on filling the streets of San Francisco with driverless Bolt electric vehicles in 2018. But according to The Information, that may not be the case. The outlet reported that Cruise-which GM bought for $1 billion in 2016 to develop autonomous vehicles-may work with beleaguered Uber instead as its ride-hailing partner. However, according to Forbes, the automaker says that "nothing has changed in the relationship between GM and Lyft."

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