Android at 10: How Google won the smartphone wars

It's like Windows at 20. But slurpier

Part One It was an anniversary that prompted much reflection. The Platform had completely triumphed and was now ubiquitous, relied on by people all over the world. You could find the Platform in almost every conceivable kind of device, from cars to TVs. Although Apple had once been the pioneer, it now had to settle for life in the Platform's shadow: as a high-margin boutique, catering to a wealthy minority. The Platform was what everyone else used."