Samsung needs to eat itself, not copy Apple's X-rated margins

Short-term greed risks long-term irrelevance

Analysis Rarely has a phone been as widely trailed as Samsung's 2018 Galaxy flagship. When the S9 is formally unveiled in Barcelona in a fortnight there will be few surprises - not only are the design and specs widely leaked but so are the carrier variants. But what does Samsung want from its phone range - and what does the world actually need?"