Harley-Davidson: Trump's tariffs pose grave threat to famous American name

The Wisconsin manufacturer is struggling with falling sales - and Trump's tariffs on steel imports could add $30m to its costs

Harley-Davidson is not having a great year. In January, the legendary bike company, struggling to reverse a four-year slide in sales, had to close its Kansas City factory. Now Donald Trump - who seems as if he'd like to be a Harley man - has added to its woes.

This week's announcement of steel tariffs on US imports could add $30m to the company's costs, according to Wedbush Securities, an investment firm. Worse still, European leaders are threatening retaliation, and several symbols of Americana - including Kentucky whiskey, Levi's and Harley-Davidson motorcycles - are on their list.

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