Data firm that worked on Brexit suspended by Facebook

(credit: Getty Images / Hiroshi Watanabe)

According to The Guardian, a Canadian data analytics firm called AggregateIQ (or AIQ) has been suspended from use of Facebook's platform. Facebook claims the firm may "have improperly received FB user data." AIQ was contracted by parties campaigning in favor of Brexit in 2016, pulling in a total of 3.5 million from Vote Leave, BeLeave, Veterans for Britain, and Northern Ireland's Democratic Unionist party, per The Guardian.

Facebook said this week that it was suspending AIQ from its platform "following reports the company may be connected to Cambridge Analytica's parent company, SCL."

AIQ, for its part, vigorously denies that it has ties to SCL. Its website currently displays a message saying "AggregateIQ is a digital advertising, web, and software development company based in Canada. It is and has always been 100 percent Canadian owned and operated. AggregateIQ has never been and is not a part of Cambridge Analytica or SCL. Aggregate IQ has never entered into a contract with Cambridge Analytica."

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