Article 3QVGH The answer to Britain’s productivity crisis? Meghanomics | Larry Elliott

The answer to Britain’s productivity crisis? Meghanomics | Larry Elliott

by
Larry Elliott
from on (#3QVGH)
The duchess wants to champion female empowerment. Letting women participate fully in the workforce would be a good start

There's nothing quite like a royal wedding to get the British to part with their cash, so in one respect the idea that the new Duchess of Sussex could be good news for the economy is a statement of the blindingly obvious. Retailers have had a tough time recently, and a bit of Meghanmania was just what they needed to get the tills ringing.

Interest in the newest member of the royal family will linger longer than the feelgood factor. People are clearly fascinated by her backstory and take notice of what she thinks. Role models are important, and just as it matters that Christine Lagarde sees fighting for women's rights as a vital part of her job as head of the International Monetary Fund, so it matters that the Duchess of Sussex calls herself a feminist and wants to champion female empowerment. Feminism is an economic issue.

Related: 'I'm proud to be a feminist': Meghan Markle makes online debut as Duchess of Sussex

Related: Will women be equal to men in 100 years? | Margaret Atwood, Lola Okolosie, Polly Toynbee, Athene Donald and Julie Bindel

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