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Not sure what we need but it's got to be better than the status quo. I read all the privilege needs and usually can't imagine why simple apps need such broad permissions. I hedge my bets by using paid apps rather than free apps than need to advertise. But ultimately reputation as risk and a broad app market vie against network effects and peer pressure. But let's say I love whatsapp for communicating with friends and suddenly that app gets greedy with permissions? If I choose not to allow I'm also choosing not to continue using the app. Rapacious and scumbag developers know this.