California approves privacy rules opposed by ISPs and tech companies

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California is imposing a privacy law giving consumers more control over how their personal data is collected, used, and sold by corporations. Broadband providers, tech companies, and advertising groups had been fighting against a ballot initiative that contained consumer protections similar to what's in the new law.

The California Consumer Privacy Act of 2018 was approved unanimously by the state Senate and Assembly today and was signed by Gov. Jerry Brown.

A legislative bill summary says the law will give Californians "the right to know what PI [personal information] is being collected about them and whether their PI is being sold and to whom; the right to access their PI; the right to delete PI collected from them; the right to opt-out or opt-in to the sale of their PI, depending on age of the consumer; and the right to equal service and price, even if they exercise such rights."

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