Sex, violence, drugs get the axe in Apple’s upcoming original content

Enlarge / The Apple TV 4K and remote. (credit: Samuel Axon)

Apple's original shows are reportedly going through a lot of fine-tuning to fit the company's family-friendly standards. According to a report by The Wall Street Journal, Apple has edited or axed some of its original programming plans because it doesn't want shows to include "gratuitous sex, profanity, or violence."

Apple CEO Tim Cook reportedly killed a semi-autobiographical drama about Dr. Dre's life. Named Vital Signs, the drama had scenes that included drug use, sex, and guns. Those scenes were apparently too scandalous for Apple to feature.

The report details how picky Apple is being with regard to how shows are created and managed. The company replaced the showrunner on the series that stars Jennifer Aniston and Reese Witherspoon. While Apple reportedly cited the executive producer's inexperience, people familiar with the matter claim that the company also took issue with some of the humor written into the show, and Apple wanted a more upbeat show in general.

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