Making it easier to control your data in Google products

We're always working on making it easier for you to understand and control your data so you can make privacy choices that are right for you. Earlier this year, we launched a new Google Account experience that puts your privacy and security front and center, and we updated our Privacy Policy with videos and clearer language to better describe the information we collect, why we collect it, and how you can control it. Today, we're making it easier for you to make decisions about your data directly within the Google products you use every day, starting with Search. Without ever leaving Search, you can now review and delete your recent Search activity, get quick access to the most relevant privacy controls in your Google Account, and learn more about how Search works with your data.

I guess it's a good step, but I think we're long past the point where it even matters.