Roku Channel now lets users sign up for new streaming services with one click

(credit: Casey Johnston)

Roku's latest update to The Roku Channel makes it easier for users to now find and subscribe to streaming services. The new feature (dubbed "Premium Subscriptions") adds a carousel of subscription partners to The Roku Channel, all of which allow users to sign up for their services directly through Roku's on-screen interface.

It works like this: let's say you want to start watching Starz's Outlander, but you don't subscribe to Starz's streaming service. If you have a Roku device or a Roku TV, you can head into The Roku Channel and find Starz in the new Premium Subscriptions carousel. Select Outlander as the show you want to watch, and information about Starz's streaming service will pop up. With the credit card you have on file with Roku, you can click to subscribe to Starz and start digging into Outlander immediately after.

Premium Subscriptions will have 25 partners when it debuts, including Starz, Showtime, Epix, and others. If you subscribe to many of them through The Roku Channel, you'll get one bill from Roku each month for the total amount you owe for all services to which you subscribe. Roku will offer at least a seven-day free trial for all partner programs, so you can try out these streaming services before you actually pay for them.

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