Sainsbury's must accept its Asda merger has been canned | Phillip Inman

Chief executive Mike Coupe's strategy shows he is lost in the retail jungle and lacks a plan B

Sainsbury's boss Mike Coupe said he will keep banging the drum for its merger with Asda, despite a damning report from the competition regulator that effectively rules it out.

It's a strategy that shows Coupe is lost in the retail jungle without Asda holding his hand. It also reveals he lacks a plan B.