How to make people sit up and use 2-factor auth: Show 'em a vid reusing a toothbrush to scrub a toilet – then compare it to password reuse

Education, education, education is key to security

RSA Despite multi-factor authentication being on hand to protect online accounts and other logins from hijackings by miscreants for more than a decade now, people still aren't using it. Today, a pair of academics revealed potential reasons why there is limited uptake."