Apple finally enters TV streaming space with new Apple TV+ service

Enlarge (credit: Ron Amadeo)

CUPERTINO, Calif.-It's been a long time and many rumors coming, but Apple has finally unveiled its streaming video service. Dubbed Apple TV+, the service combines some aspects of existing players in the space like Netflix, Amazon Prime Video, and Hulu.

The originals

At the vanguard of Apple TV+ is Apple's own original programming. The company reportedly spent $1 billion developing TV shows and films to include on the service. Upon announcing the streaming service, Apple showed a video featuring the numerous artists it worked with to create original content for the service-filmmakers including Steven Spielberg and J.J. Abrams, as well as actors including Reese Witherspoon and Octavia Spencer.

These creators and actors serve as the foundation for Apple TV+, thanks to all the original content they have created (and will continue to create) for the service. Steven Spielberg took Apple's stage to talk about the reboot of Amazing Stories, a sci-fi anthology series that Spielberg hopes will "transport the audience with every episode."

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