Why are fervid Googlers making ad-blocker-breaking changes to Chrome? Because they created a monster. And are fighting to secure it

We said engineers made the API too powerful. We weren't wrong

Analysis In a mild PR blitz, Google engineers this month insisted the ad giant's shake up of Chrome browser extensions won't kill advert blockers. Instead, we're told, Googlers are making the plugins safer. Those engineers have more work to do than it may seem."