What to expect from Apple’s September 10 “By Innovation Only” event

Enlarge / This image accompanied invitations Apple sent to the press for the September 10 event. (credit: Apple)

At 10am Pacific on September 10, Apple will host its annual iPhone event in the Steve Jobs Theater at Apple's campus in Cupertino, California. We're expecting new iPhones and a new Apple Watch to be sure, and as has been the case for recent Apple launches, there have been reliable leaks of details about both.

With the event less than a week away, let's look at what we know so far-what will be different about the new iPhones? What features are coming to the Apple Watch? And will Apple actually deliver a "one more thing" announcement on top of the usual this time?

We're doubtful about really big surprises at this point. The days of surprising revelations seem to be over; the company has settled into a fairly predictable product-release schedule, and most major details about new products-be they hardware or software-tend to show up in reports in tech and business publications around the Web.

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