Amazon Tests a One-Tap Review System for Product Feedback
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Amazon tests a one-tap review system for product feedback - TechCrunch
Amazon is testing an easier way for people to leave product feedback with the launch of one-tap ratings. The change is meant to encourage those who don't have the time, energy or interest in writing reviews to still share their opinion about the product, which benefits the larger Amazon community of shoppers who are reliant on ratings and reviews to make better purchasing decisions.
If you have access to the new experiment, you'll be able to just tap once to leave your star rating on any item, without having to fill out additional fields like a review title and written review, as previously required.
[...] Only those one-tap ratings from Verified Purchases will contribute to the product's overall star rating. You're also able to expand on your feedback later on, if you choose, by adding a review, photos, or video.
The new feature could go a long way towards being able to collect feedback from a larger number of online consumers, as many don't bother with writing reviews. It could also help balance out the ratings with feedback from real shoppers, as opposed to those who may have been incentivized or paid to leave reviews.
[...] Amazon confirmed the new feature is an experiment, not a public launch.
"We are testing a feature that allows customers to leave feedback easily while also helping shoppers get authentic customer ratings on products from a broader set of shoppers," an Amazon spokesperson said.
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